DMAE has become very popular as a result of Dr. Nicholas Perricone, M.D.'s top-selling book, The Wrinkle Cure, in which he promotes supplementing with DMAE as a treatment for reducing wrinkles.

When applied to the skin DMAE would stimulate acetylcholine release which would trigger a response in the muscles of the face. This activity creates a firmer facial tone and less sagging. DMAE is used topically to reduce fine lines and wrinkles showing a noticeable difference within 20 minutes of application. 

Excellent for loss of firmness in all skin on face and body, fine lines around lips, stressed overtired skin. The Benefits: Instant face lift, tightens skin instantly, long-lasting results ~ plumps lips